Keeping Gym Members Motivated through Technology

FitBall Class

Member retention has become a major issue for gyms.  Most US health clubs only maintain around 20-30% of their members from one year to the next.  This creates a revolving door of fitness – Gyms have to work hard to get enough new members to compensate for the ones that are leaving.  The focus has shifted from acquisition based on special offers and price promos to retaining the members that they already have.

Gyms use different strategies to help increase member retention.  Some offer free fitness classes to their members, like yoga, zumba, ballfit, and boot camps.  Others go a step further, trying to get on a first name basis with their members, even calling members when they haven’t seen them in the gym for a while.  Some are beginning to use technology to help boost retention.

LA Fitness is focusing a larger proportion of its marketing budget on digital and social media marketing campaigns in response to its research on milf porn the channels its customers use to engage with the brand and research health and fitness.  They even released the viral video below featuring “gym fails” to highlight the gym’s fun personality.

More gyms should be recognizing the value that technology can have in retaining and connecting with their members.  According to a recent study by the Consumer Electronics Association (CEA), almost half of U.S. online consumers used a fitness technology in the past year, and 37 percent anticipate purchasing a fitness technology in the next 12 months.

There are lots of reasons that people stop going to the gym.  54 percent of consumers cite lack of motivation as the main reason not to exercise.  Others complain that they feel intimidated by the weight room at the gym.  Some stick it out for a while, but quit after they plateau and stop seeing results.

Fitness technologies, cartoon porn like Vitogo, can help black porn these consumers assess their fitness level; set realistic, achievable goals; track the amount of physical activity they get each day; monitor their caloric intake; track progress on fitness goals; and ultimately help make the journey more fun and engaging.  If consumers are more engaged, they’ll go to the gym more often, helping gyms hold onto their valuable members.