Posts tagged “health club”

How to Choose a Gym

Great!  You’ve decided to sign up for a gym membership.  Now, how do you find a gym that works for you?  Here are some of our tips on choosing the right gym:

1.  Location – The hardest part about going to the gym is getting there.  Some days, you just aren’t going to feel motivated.  That’s why it’s important to choose a gym location that’s as convenient as possible.  Think about what time you want to work out and whether it would be easier to go to a gym that’s close to your work, school, or home.

2.  Cost – Be sure to consider whether the gym charges an initiation fee in addition to a monthly membership fee.  Some initiation fees More… »

Keeping Gym Members Motivated through Technology

FitBall Class

Member retention has become a major issue for gyms.  Most US health clubs only maintain around 20-30% of their members from one year to the next.  This creates a revolving door of fitness – Gyms have to work hard to get enough new members to compensate for the ones that are leaving.  The focus has shifted from acquisition based on special offers and price promos to retaining the members that they already have.

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